Tuesday, October 19, 2010

The New Beauty Aesthetic

Not so long ago a woman of thirty was advised not to show her upper arms. Heels were traded in for lace ups with squat heels. Bosoms were covered and hair was sprayed into an inch of its life. Simultaneously Hollywood raced through the glamour girl phase followed by the androgynous waif. Somehow those two styles merged into the trend of recent years of women starving to maintain rail thin frames while supporting huge obviously unnatural breasts. The message sent was stay young or be put on the shelf and with rare exception that is what happened.

Sad to say Hollywood has set beauty trends and remedies since the days of silent films. As actresses acquired pouty lips, cat's eyes, tucked tummies and lifted brows average women emulated the styles and subjected themselves to similar plastic surgeries. Decades of women with drum tight, artificial visages is happily waning.

Today we fear the look of artificiality and instead want to look our personal best. We prefer to have someone say, “She looks good” rather than “I wonder how old she is”. Judith Sills psychologist and author said, “There's a changing aesthetic. To look as young as possible is unrealistic; to look as good as possible is a healthy goal.”


Being healthy and your best at any age is a process of good choices. Simple everyday steps like clean skin that is well moisturized and protected from the sun are the basis of a healthy face. Thirty minutes of daily exercise oils joints and maximizes agility. Attention to the care of hands and feet improves circulation and helps you to present yourself as someone who takes care of herself, regardless of age.

Many advances have been made in skincare products in the last five years. Talk to your spa professional to ensure that the products you are using are the best for you at this time of your life. She can help you make the best choices to look good. Healthy is beautiful® at any age.

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